Bjorn Borg

Former tennis star Björn Borg’s unique style and rock-star qualities was the inspiration when the brand began in 1984. Nowadays Björn Borg is an international fashion brand with a focus on boldness & minimalism aslong with trend-led design.

”Björn Borg says JA! because, well, he’s Swedish. Björn Borg says JA! to changing the game, just like the tennis legend who gave Bjorn Borg there name!”